Students of Design

Nick Longo – Packaging, Portfolios, and Challenging Conventional Design – Ep4

Episode Summary

Nick is the Owner of Longo Designs. He's a brand builder, a design instructor at Cal State University Northridge, and a mentor. He's also a Co-Host of The Deeply Graphic Designcast (The DGDC), the ultimate podcast for creatives, and you can watch him weekly on Adobe Live: Office Hours. I met Nick at Crop 2023 in Austin, TX, and we've been friends ever since. Tune in for a talk about package design, portfolios, resume design, and typography.

Episode Notes

Questions for this interview.

How do you think students can benefit from going to their first design conference?
What is it about the package design process that keeps you going back to it?
What advice do you have for someone struggling to find their first packaging client?
What are some (important) questions to ask the client during the kickoff meeting?
(Listener Question) Is there anything you felt unprepared for once you entered the professional workforce?
"If it ain't a HELL YES, it's a HELL NO." Can you talk about what that means to you?
What are some common mistakes you see designers make with their resume designs?
How do you think students can safely take more risks and still create effective designs?
(Listener Question) How do you balance your creative vision and still meet client expectations?
(Listener Question) Do you ever get cold feet before starting a project? What helps you get past the hesitation?
Do your students use Dafont.com? What do you say to convince them to source typography from somewhere else?