Martina Flor is an award-winning lettering artist, author, and educator living in Berlin. She also hosts the Open Studio podcast with over 200 episodes, and she's spoken at over 70 conferences across the globe, including TEDx, Adobe MAX, TypeCon, and many others. She's a lettering POWERHOUSE and has helped thousands of creative entrepreneurs become lettering artists and take their creative businesses to the next level. However, she wasn't always the super-confident person she is today, and it's taken her over a decade to fine-tune her creative business. Way before specializing in lettering, she was a creative director, but eventually hit a breaking point and needed a change in her life. So, she moved to the Netherlands to study type design at the Royal Academy of Art, and moved to Berlin after graduating. There, she started calling herself a lettering artist, joined a group of typographic aficionados, opened her lettering studio, and hasn't looked back since. Martina's an avid reader; in fact, she's written many of her own books, like The Golden Secrets of Lettering, The Big Leap, and Make It! Her favorite letter to draw is "M," and she can tell you all about the 3 main groups of letters: rectangular, rounded, and triangular. Like so many of us, she thrives within constraints and believes that no brief is the worst brief. Tune in for a talk about why an email list is the most powerful asset for a creative business, how trying to become Ken Barber helped her discover herself, and why printing a set of new business cards changed her life. Follow Martina on Instagram @martinaflor, download free lettering resources on her website: martinaflor.com, and sign up for her FREE annual workshop series, The Lettering Design Roadmap, at martinaflor.com/masterclass. "If not now, then when?"
Martina Flor is an award-winning lettering artist, author, and educator living in Berlin. She also hosts the Open Studio podcast with over 200 episodes, and she's spoken at over 70 conferences across the globe, including TEDx, Adobe MAX, TypeCon, and many others. She's a lettering POWERHOUSE and has helped thousands of creative entrepreneurs become lettering artists and take their creative businesses to the next level. However, she wasn't always the super-confident person she is today, and it's taken her over a decade to fine-tune her creative business. Way before specializing in lettering, she was a creative director, but eventually hit a breaking point and needed a change in her life. So, she moved to the Netherlands to study type design at the Royal Academy of Art, and moved to Berlin after graduating. There, she started calling herself a lettering artist, joined a group of typographic aficionados, opened her lettering studio, and hasn't looked back since.
Martina's an avid reader; in fact, she's written many of her own books, like The Golden Secrets of Lettering, The Big Leap, and Make It! Her favorite letter to draw is "M," and she can tell you all about the 3 main groups of letters: rectangular, rounded, and triangular. Like so many of us, she thrives within constraints and believes that no brief is the worst brief.
Tune in for a talk about why an email list is the most powerful asset for a creative business, how trying to become Ken Barber helped her discover herself, and why printing a set of new business cards changed her life. Follow Martina on Instagram @martinaflor, download free lettering resources on her website: martinaflor.com, and sign up for her FREE annual workshop series, The Lettering Design Roadmap, at martinaflor.com/masterclass.
"If not now, then when?"
Questions for this interview.